I worked as the designer for a team of four to brainstorm, plan and pitch a Digital Marketing Campaign for Washington State University Vancouver aimed towards increasing enrollment. The advertising campaign was planned for using Instagram, YouTube, and TikTok as its main platforms.
I drafted and developed two conceptual storyboards for video advertisements.
I prototyped, drafted and developed 17 concepts for photo and video content.
Drafted and developed four promotional posters. Two with vertical ratios, and two with horizontal ratios.
Taking inspiration from a few notable prompts from the clients who came in to brief us, we embraced the slogan “Big school resources/experience, small school environment/feel” branching out from this idea, we also brainstormed a few more slogans to use in our campaign. Such as “Empowering Futures” “Your journey, our priority” and “Where knowledge meets opportunity.” After brainstorming with the team about these ideas, I developed the concepts and created visual representations of our ideas for the pitch presentation.
Reflecting on this project, there is so much I would change about how I approached it. I learned a lot about conceptualising ideas with designs while working on it, and I’m glad I had the experience of working on a small-scale team to accomplish a goal. I walked away with more skills and experience than I started with, in both the fields of design, and working on a team.